(a) Affiliate will not submit for approval any Affiliate Website, or employ any Affiliate Website, that:
(i) violates or otherwise conflicts with any statutes, laws, ordinances, rules, regulations, or other government-imposed requirement;
(ii) is specifically intended for or oriented to viewers under the age of 21;
(iii) includes Affiliate Content or links to any other content that: (i) is unlawful, pornographic, or obscene; (ii) promotes racism, bigotry, or violence; or (iii) violates the rights of any third-party, including but not limited to intellectual property rights and rights of publicity and privacy.
(iv) copies or resembles the look and feel of the CIE Site (or any part thereof), or that creates the impression that the Affiliate Website is the CIE Site (or any part thereof);
(v) disparages, tarnishes or otherwise portrays CIE, the CIE Trademarks or the Gambling Service in a negative light;
(vi) sends unsolicited or spam email; or
(vii) contains or distributes any spyware, adware, or other unwanted threats.
(b) Competitive Activities.
(i) Affiliate will not advertise or purchase or register keywords, search terms, social media user names or other identifiers for use in any search engine, portal, sponsored advertising service, or other search or referral service, which are identical or similar to any CIE Trademarks or other CIE trademarks or trade names, including but not limited to the 'World Series of Poker', 'WSOP', 'HARRAHS', 'CAESARS' or 'CIE', or any variations of the foregoing, or include metatag keywords in advertising that are identical or similar to any of the CIE trademarks or trade names or that otherwise include the term 'WSOP', 'HARRAHS' or 'CAESARS'. If Affiliate registers or records any such keywords, search terms, social media usernames or other identifiers, Affiliate agrees all ownership rights in keywords, search terms, social media usernames or other identifiers shall immediately vest in CIE and that Affiliate will cooperate in executing any documentation necessary to evidence ownership by CIE.
(ii) Affiliate will not register a domain name that includes, incorporates, or consists of CIE Trademarks or any domain name that is confusingly similar to CIE Trademarks.
(iii) Upon execution of this Agreement and as a continuing obligation throughout the Term, Affiliate will inform CIE of any domain names it registers or owns that are in breach of this Section 5.2(b). At CIE's option, Affiliate will be required to transfer any such domain name at no charge to CIE or any company designated by CIE. THE OBLIGATION TO TRANSFER SUCH DOMAIN NAME EXTENDS TO DOMAIN NAMES REGISTERED PRIOR TO THE EFFECTIVE DATE. Affiliate will not allow the domain name registration to lapse until it has been transferred to CIE or the CIE-designated company. CIE reserves the right, in its sole discretion, to withhold all Referral Fees that may be due to Affiliate until such domain names are transferred.
(iv) Affiliate will not use or adopt any corporate name, trade name, trade dress or other form of corporate identification which includes the CIE Trademarks or any portion thereof or which is confusingly similar thereto.
(v) Affiliate shall not market the CIE Website in any way that might compete with CIE's own marketing efforts, unless Affiliate has received prior written approval from CIE in such regard. By way of example only, the following activities will be considered to be activities, which if undertaken by Affiliate, would compete with CIE's own marketing efforts and are prohibited hereunder: (i) the placement of Promotional Content on any Internet sites on which CIE places advertisements for the CIE Sites; (ii) the placement of Promotional Content on any Internet site other than an Affiliate Website; and (iii) the promotion of the CIE Sites by Affiliate by way of keyword advertising with Internet search engines. A breach by the Affiliate of the foregoing provisions would constitute a breach of this Agreement and CIE may terminate this Agreement per Section 6.